Atari premiered their video game Driv3r (Driver 3) in a San Francisco warehouse, playing on the car theft theme of the game.   Moving video projection of the game play scanned around 180' feet of drape encompassing two sides of the room.  40,000 watts of deep blue light filled the center of space as shafts of yellow light streaked the air surrounding game pods built out of old car doors.  At the far end of the room a DJ was placed atop a car carrier filled with "stolen" cars and back lit by a series for moving light fixtures.  Reactions to the event were everything the producer and client could have wished for.

Apex Arts designed and provided lighting, audio and video for the event